Joico Blonde Life Brightening Shampoo (To Nourish & Illuminate) 300ml/10.1oz

Joico Blonde Life Brightening Shampoo (To Nourish & Illuminate) is a nourishing and illuminating cleanser designed for blonde hair. It’s ideal for bleached, double-processed, or highlighted blondes who want vibrant color, softness, and shine without heavy residue.

Key Features

• Size: 300ml / 10.1oz bottle for convenient daily use.
• Sulfate-free formula: Gently cleanses without stripping moisture.
• Active cleaning science: Anionic surfactant molecules lift away dirt and oil for a clean feel.
• Balanced care: Restores hair’s optimal pH level while helping to reduce brassiness.
• Luxurious oils: Infused with Polynesian & Tahitian Tamanu and Manoi oils for hydration and sheen.
• Hair performance: Hydrates, controls frizz, and boosts shine for a soft, smooth, healthy-looking finish.
• Ideal for: Bleached, double-processed, or highlighted blonde hair seeking brighter, more vibrant color.

Performance / Benefits

This shampoo cleanses gently to preserve blonde vibrancy while banishing dull buildup. The nourishing oils hydrate the strand, smooth the cuticle, and reduce frizz, leaving hair feeling soft and looking luminous. With a balanced pH and brassy-toned reduction, it supports healthier-looking, radiant blonde hair with lasting shine.