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Etude House Double Lasting Serum Skin Foundation SPF 27 - 23N1 Sand 30g

Etude House Double Lasting Serum Skin Foundation SPF 27 - 23N1 Sand 30g

Regular price HK$266.00 HKD
Regular price HK$313.00 HKD Sale price HK$266.00 HKD
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Meet Etude House Double Lasting Serum Skin Foundation SPF 27 in 23N1 Sand—a skin-caring foundation that blends color with skincare for a natural, lit-from-within glow. Its lightweight texture glides on for comfortable all‑day wear, delivering a luminous finish without caking or smudging, so your skin looks fresh from morning to night.

Why this foundation stands out

  • 61% moisture serum complex hydrates as you wear, helping smooth texture and prevent dry, matte patches that can look uneven over time.
  • Airy Moisture Fit formula coats skin with a breathable, dewy glow that lasts, staying true without settling into fine lines.
  • Infused with ceramide, hyaluronic acid and panthenol to support the skin barrier, lock in moisture, and provide soothing comfort throughout the day.
  • SPF 27 offers daytime sun protection while you wear, letting you simplify your routine without compromising coverage.
  • Strong adhesion with moisturizing benefits means long wear that resists caking and transfer, even through light activity or air-conditioned environments.
  • Shade 23N1 Sand is designed for a natural, balanced tone suited to lighter-to-mid complexions with a neutral undertone, allowing you to achieve a seamless finish.
  • Formulated for all skin types, including dry and combination skin, with a Korea-made standard of quality you can trust.

What problems it solves

  • Dry, patchy areas and dullness disappear as hydration works from within, leaving a glossy, healthy glow.
  • Unwanted cakeiness or smudging is minimized thanks to the serum-rich, lightweight texture that wears steadily all day.
  • One-step sun protection and complexion correction simplify morning routines for busy days or quick photoshoots.

Who this is ideal for

  • Anyone seeking a natural, luminous complexion without a heavy makeup feel.
  • People who want skincare benefits embedded in their foundation to support moisture and barrier health.
  • Those with dry or sensitive skin who still want reliable wear and a smooth, even tone.

How to use for best results

  1. Start with a clean, moisturized face. If you have very dry areas, apply a light layer of your favorite moisturizer first.
  2. Dispense a small amount of foundation in the shade 23N1 Sand. A little goes a long way—build coverage gradually as needed.
  3. Blend evenly with fingertips, a damp makeup sponge, or a foundation brush, focusing on the center of the face and blending outward.
  4. Finish with a light dusting of powder only if you want extra longevity; otherwise, enjoy the natural, skin-friendly glow that the serum base provides.

In practice, this foundation behaves like a hybrid between a skincare serum and a makeup product. You get the comfort of hydration, the protection of SPF, and the polish of a long-wearing finish—all in one bottle. If you’ve been seeking a skin-first makeup solution that looks like real skin and lasts through daily activity, Etude House Double Lasting Serum Skin Foundation SPF 27 in 23N1 Sand is designed to deliver.

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