Jane Iredale Beyond Matte Liquid Foundation - # M5 (Light To Medium With Gold Undertones) 27ml/0.9oz

Meet Jane Iredale Beyond Matte Liquid Foundation in shade M5 — a weightless, multi-tasking solution that smooths skin, controls shine, and stays put from first light to late night. Packaged in a 27 ml / 0.9 oz bottle, this clean formula doubles as a foundation, primer, and concealer, helping you streamline your beauty routine without compromising on coverage or finish.

• Shade M5 is designed for Light To Medium skin with warm, golden undertones, delivering a natural, seamless match that blends effortlessly into different tones.
• Weightless, skin-loving texture that minimizes shine and helps blur pores for a refined, even canvas.
• Semi-matte, photo-ready finish that reads true under daylight and on camera, ideal for daily wear and special occasions alike.
• Buildable coverage from medium to full without feeling heavy, so you can tailor the look from a fresh routine to a more polished evening glam.
• Multi-tasking brilliance a single product that acts as foundation, primer, and concealer, reducing product clutter and saving time.
• Skin-friendly formulation with plant-based ingredients that nourish as you wear, rather than weigh skin down.
• Ethical beauty 100% vegan & cruelty-free; free from phthalates, parabens, GMO, synthetic preservatives, synthetic fragrance, talc, nanoparticles, and mineral oil; clinically tested, dermatologist tested, allergy tested, and sensitization tested; non-comedogenic.

Why this matters for real-life routines

Beyond Matte is built for real skin needs. The weightless texture helps reduce shine throughout the day while maintaining a natural depth that won’t look flat in photos or under busy lighting. The semi-matte finish gives you that polished, everyday-ready look without drifting into an overly matte or greasy appearance. Because it’s self-adjusting in its shade family and designed to work across skin types, it’s a reliable choice for anyone seeking dependable, long-wearing coverage with fewer steps.

Who it's ideal for

This foundation is a smart fit for anyone who wants a streamlined, clean beauty routine without sacrificing coverage or longevity. It’s particularly well-suited for:

• Smaller makeup wardrobes who prefer multi-tasking products (foundation + primer + concealer).
• Oily or combination skin types that benefit from shine control and pore-blurring effects.
• All skin types seeking a natural, photo-ready finish that still reads authentically in person.
• Shades-conscious shoppers who appreciate a versatile, self-adjusting shade range built around warm undertones.

How to use

1. Dispense a small amount onto the back of your hand and warm the product between fingertips.
2. Apply in light layers, starting where you need the most coverage and blending outward for a seamless, natural finish.
3. Use a finger, brush, or sponge to fuse foundation with skin; for targeted concealment, dab additional product where needed and blend.
4. Optionally set with a light touch of powder for extra longevity, especially in warm environments or under bright lighting.

Size, shade, and how it fits into your routine

Size: 27 ml / 0.9 oz. Shade: M5 — Light To Medium with Gold Undertones. Finish: Semi-matte, natural-looking and photo-ready. Coverage: Medium-to-full, buildable, stay-put. This is your all-in-one solution for a streamlined routine that still looks effortless and refined from desk to dinner.